School of Humanities
人文学院开设有广告学、网络与新媒体、商务英语三个本科专业和广告设计与制作一个专科专业。广告学是学校最早开设的本科专业，为全省乃至全国培养了大量精英人才，毕业生就业达到百分之九十以上；网络与新媒体是学校“十四五”期间重点建设的本科专业，教师队伍爱岗敬职、业务精湛；教学条件设施齐全、资源丰富。人文学院秉承完善人格、服务社会的教育理念，在人才培养中坚持立德树人根本任务、坚持国家质量标准、坚持产业需求导向，为社会经济发展和产业转型升级培养高素质应用技术型人才。
The School of Humanities offers three undergraduate majors, namely, Advertising, Internet and New Media, and Business English, and one junior college major, Advertising Design and Production. Advertising is the earliest undergraduate major opened by the school, which has cultivated a large number of elite talents for the province and even the whole country, and the employment of graduates has reached more than 90%; Network and New Media is the key undergraduate major constructed by the school during the "14th Five-Year Plan", and the teachers are dedicated to their work and have excellent business; the teaching conditions and facilities are complete and rich in resources. The School of Humanities adheres to the educational philosophy of perfecting personality and serving the society, and insists on the fundamental task of cultivating students with moral character, national quality standard and industrial demand orientation in talent training, cultivating high-quality applied technical talents for social and economic development and industrial transformation and upgrading.
一、就业前景Employment Prospects
人文学院学生毕业前景广阔，能在政府、事业单位胜任新闻宣传、网络舆情、新媒体及信息化管理等岗位；能在时尚产业、新媒体行业从事广告策划、文化传播、CIS设计、品牌推广、媒体运营与管理等工作；能在服装贸易、跨境电商、国际合作等领域从事商务、翻译、经贸、管理等工作。人文学院目前拥有毕业生500余人，其中大多数毕业生已成为行业精英与企业骨干，担任策划主管、设计总监、运营总监等重要职务，受到企业好评。
Students from the School of Humanities have broad prospects for graduation, and can be competent in government and public institutions for such positions as news propaganda, network public opinion, new media and information management; they can work in the fashion industry and new media industry for advertising planning, cultural communication, CIS design, brand promotion, media operation and management; in the garment trade, cross-border e-commerce, international cooperation and other fields for business, translation, economic and trade, management. The School of Humanities currently has more than 500 graduates, most of the students have become industry elites and backbone of enterprises, holding important positions such as planning director, design director and operation director, and are well received by enterprises.
二、教育理念与培养模式Educational Philosophy and Training Model
广告学、网络与新媒体等专业是全校学科专业体系的重要组成部分。人文学院依据学校办学定位与发展目标，坚持立德树人，坚持能力本位，按照“以德为先、艺技结合、因材施教、全面发展”的人才培养思路，实行“三标对接、三维并重、学用结合、协同育人”的人才培养模式，不断完善“三全育人”机制，持续深化教育教学改革，注重挖掘学生优势与潜能，着力培养品行端正、身心健康、基础扎实、能力过硬，德智体美劳全面发展，具有创新精神的高素质应用技术型人才平台；不断提升人才培养能力，建设高水平的教学体系，培养设计艺术创新人才。
The majors of Advertising, Network and New Media are an important part of the school's academic system. According to the school's orientation and development goals, the School of Humanities insists on cultivating people with virtue and ability, follows the idea of cultivating talents with virtue as the first priority, combining art and technology, teaching according to the material and developing comprehensively, implements the talent cultivation model of "three standards dovetailing, three-dimensional, combined learning and application, and collaborative cultivation", continuously improves the mechanism of "three-wide cultivation", and continuously deepens the education and teaching reform, emphasizing on tapping the strengths and potential of students, and focus on cultivating high-quality applied technology-oriented talents with good conduct, physical and mental health, solid foundation, excellent ability, comprehensive development of moral, intellectual, physical, aesthetic, labor and with innovative spirit. Talent platform; continuously improve the talent training capacity, build a high-level teaching system, and cultivate innovative talents in Design and Art.
三、教学条件Teaching Conditions
人文学院采用多媒体、情景互动等新思维教学方式，拥有完备的数字化教学设施。作为江西省高校人才培养模式创新试验区，建有数字编辑实验室、智能语音实验室、品牌数据分析实验室、摄影摄像技术实验室、媒体设计项目工作室等融教学、研究与实践一体化的实验实训基地。现代化的图书馆、博物馆、运动场馆、专业社团，以及在广东、浙江、福建等沿海发达地区设立的校外实践基地，为学生的学习、生活与发展创造了良好的条件。
The School of Humanities adopts new thinking teaching methods such as multimedia and situational interaction, and has complete digital teaching facilities. As an experimental zone for innovation of talent training mode in Jiangxi province colleges and universities, it has built experimental training bases integrating teaching, research and practice, such as digital editing laboratory, intelligent voice laboratory, brand data analysis laboratory, photography and video technology laboratory, and media design project studio. Modern libraries, museums, sports venues, professional societies, and off-campus practice bases set up in Guangdong, Zhejiang, Fujian and other developed coastal areas create good conditions for students' learning, living and development.
