网络与新媒体本科专业人才培养方案
(学科门类：文学 专业类：新闻传播学 专业代码：050306T）
Talent Training Program of Undergraduate Students of Network and New Media
(Subject Category: Literature Speciality: Journalism and Communication Speciality Code: 050306T)
一、培养目标 Training Objectives
本专业面向新闻传媒业和数字时尚产业，坚持立德树人，培养政治思想过硬，德智体美劳全面发展，有家国情怀，通晓新闻传播理论、营销与策划、新媒体写作、舆情研判与新闻传播法规等知识，具备“通传播、懂技术、会内容、能运营”的新媒体专业综合应用能力，具有较好审美倾向、前沿技术视野和“跨专业、跨学科、跨媒体、跨文化”的新闻传播综合素质，能在融媒体环境下坚持为人民服务的理念，在企业宣传部门、互联网媒体机构、广告公司从事新媒体内容采编与运营、内容营销与策划、媒介策划、数据采集与网络舆论研判、新媒体新闻声像采编评、新媒体品牌传播等工作的高素质应用型人才。
本专业学生毕业后，通过5年左右的实践，期望达到以下目标：
（一）能始终坚持马克思主义新闻观，对媒体行业热爱，心态乐观积极主动，有较好自我学习提升能力和团队合作素养。熟悉国家广电总局、中央网信办等行业主管部门的法律法规，具有较高的思想政治理论水平和政治智慧。
（二）具备良好的汉语新闻写作能力和口语表达能力，能通过媒介工具与公众进行有效沟通，具备处理紧急舆情事件的经验与能力，能熟练利用网络信息资源与人工智能工具。外语水平良好，具备跨文化传播的视野和能力。
（三）具有综合运用专业知识发现问题、分析问题和解决问题的工作经验。能领导团队完成新媒体原创内容的采写编评或品牌新媒体推广全过程，能胜任新媒体原创产品的设计策划、运营推广及传播效果分析等工作岗位。
（四）系统掌握网络与新媒体及其相关学科的理论知识，了解媒介发展前沿动态。熟练掌握“新闻传播学、市场营销学、设计学、计算机科学”等多学科常用技能，熟悉社会各行业基础知识，具备快速熟悉某一行业情况的优秀新闻素养。
（五）具备较为深厚的人文艺术和科学积淀，有总结发现新闻传播领域发展客观规律的能力。在新闻传播领域内具有较强的创新意识和一定的创新与整合能力，具有较强的综合运用专业知识发现问题、分析问题和解决问题的实践能力。
The major is oriented to the news and media industry and digital fashion industry, insisting on moral education, cultivating a strong political ideology, comprehensive development of moral, intellectual, physical, aesthetic and cultural development, with national sentiment, knowledge of news and communication theory, marketing and planning, new media writing, public opinion research and judgment and news and communication regulations, with the new media comprehensive application ability of "communication, technology, content and operation",with a good aesthetic tendency, cutting-edge technology vision and "cross-professional, interdisciplinary, cross-media, cross-culture" news communication comprehensive quality. They should be able to adhere to the concept of serving the people in the integrated media environment and engage in new media content editing and operation in corporate publicity departments, Internet media agencies and advertising companies. The major can cultivate lots of highly qualified and applied talent who can work in enterprise propaganda departments, Internet media agencies, advertising companies, content marketing and planning, media planning, data collection and network opinion research and judgment, new media news editing and evaluation, new media brand communication and other work.
After graduation, through about 5 years of practice, students in this major are expected to achieve the following goals.
(1) They can always adhere to the Marxist view of news, enthusiasm for the media industry, optimistic and proactive mentality, good self-learning ability to improve and teamwork qualities. Familiar with the laws and regulations of the State Administration of Radio, Film and Television, the Central Internet Information Office and other industry authorities, with a high level of ideological and political theory and political wisdom.
(2) Have good Chinese news writing and oral expression skills, be able to communicate effectively with the public through media tools, have the experience and ability to handle emergency public opinion events, and be able to skillfully use network information resources and artificial intelligence tools. Have a good command of foreign languages, with the vision and ability of cross-cultural communication.
(3) Have work experience in comprehensive use of professional knowledge to identify problems, analyze them and solve them. Be able to lead a team to complete the whole process of writing, editing and evaluating original new media content or brand new media promotion, and be competent in the design, planning, operation and promotion of original new media products and analysis of communication effects.
(4) Systematically master the theoretical knowledge of network and new media and related disciplines, and understand the frontier of media development. Proficiency in "journalism and communication, marketing, design, computer science" and other multidisciplinary skills, be familiar with the basic knowledge of various social industries, with a rapid familiarity with the situation of a certain industry excellent journalistic qualities.
(5) Have deep humanities, arts and sciences, and the ability to summarize and discover the objective laws of development in the field of journalism and communication. Have a strong sense of innovation and a certain ability to innovate and integrate in the field of journalism and communication, and have a strong practical ability to find problems, analyze problems and solve problems by comprehensive application of professional knowledge.
二、学制、学分、学位 Educational System、Credits、Academic Degree
基本学制：4年 修业年限：3-8年 学位：文学学士
Basic educational system：4 years Length of schooling:3 to 8 years Academic degree:Bachelor of Literature
三、学分、学时与课程结构 Credit、Studying Hours and Course Structure
毕业学分：161学分
Graduation credits:161 credits
课程结构 Course Structure：
课程平台 Course Platform |
课程类型 Course Type |
学分数 Credits |
学时数 Studying hours |
学分数分配 Academic Score Distribution |
课程类型 学分占比 （%） Percentage of Credits of Course Type |
课程平台 学分占比 （%） Percentage of Credits on the Course Platform |
理论学分 Theoretical Credits |
实践学分 Practical Credits |
通识教育General Education |
必修Compulsory Courses |
41.5 |
644 |
39.5 |
2 |
25.78 |
30.75 |
选修 Selective Courses |
8 |
128 |
8 |
0 |
4.97 |
专业教育 Professional Education |
必修 Compulsory Courses |
42 |
672 |
42 |
0 |
26.09 |
32.3 |
选修 Selective Courses |
10 |
160 |
10 |
0 |
6.21 |
应用教育 Applied Education |
必修 Compulsory Courses |
35.5 |
344 |
0 |
35.5 |
22.05 |
31.37 |
选修 Selective Courses |
15 |
480 |
0 |
15 |
9.32 |
双创教育 Education of Entrepreneurship and Innovation |
必修 Compulsory Courses |
5 |
32 |
2 |
3 |
3.11 |
5.59 |
选修 Selective Courses |
4 |
128 |
0 |
4 |
2.48 |
合计 Total |
161 |
2588 |
101.5 |
59.5 |
100 |
100 |
占比 Proportion（ % ） |
100 |
100 |
63.04 |
36.96 |
100 |
100 |
四、主干学科Main Disciplines
新闻传播学Journalism and Communication
五、核心课程Core Courses
网络与新媒体概论、数字多媒体作品创作、非线性编辑、融合新闻学、新媒体数据分析与应用、新媒体产品设计与项目管理、电子商务基础与应用、网络舆情监测与研判、网页设计与制作。
Introduction to Internet and New Media, Creation of Digital Multimedia Works, Non-linear Editing, Convergence Journalism, New Media Data Analysis and Application, New Media Product Design and Project Management, E-commerce Fundamentals and Applications, Network Opinion Monitoring and Research, Web Design and Production.
六、教学计划表Teaching Schedule
（一）通识教育General Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时Total Class Hours |
总学时分配Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
通 识 教 育 General Education |
必 修 Compulsory Course |
思想 政治 Ideology and Politics |
1090010001 |
思想道德与法治 Ideological Morality and Rule of Law |
3 |
48 |
40 |
8 |
3 |
1 |
考试 |
|
1090010002 |
中国近现代史纲要 Outline of Modern and Contemporary Chinese History |
3 |
48 |
40 |
8 |
3 |
2 |
考试 |
|
1090010003 |
马克思主义基本原理 The Basic Principles of Marxism |
3 |
48 |
40 |
8 |
3 |
3 |
考试 |
|
1090010004 |
毛泽东思想和中国特色社会主义理论体系概论 Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics |
5 |
80 |
72 |
8 |
5 |
4 |
考试 |
|
1090010005 （01-08） |
形势与政策 Situation and Policy |
2 |
32 |
32 |
0 |
- |
1-8 |
考查 |
|
大学 外语University of Foreign Languages |
详见通识教育必修课程大学外语模块课程开设表Ⅰ-2 |
8 |
128 |
128 |
0 |
2 |
1-4 |
考查 |
|
军事 教育Military Education |
1680010001 |
军事训练与入学教育 Military Training and Entrance Education |
2W |
- |
- |
- |
- |
1 |
考查 |
|
1680010002 |
军事理论Military Theory |
2 |
36 |
32 |
0 |
2 |
1 |
考查 |
4学时线上授课 |
安全 教育 Safety Education |
1680010003 |
国家安全教育 National Safety Education |
1 |
16 |
16 |
0 |
1 |
3 |
考查 |
|
大学 体育 P.E. |
详见通识教育必修课程体育俱乐部模块课程开设表Ⅰ-4 |
8 |
128 |
16 |
112 |
2 |
1-4 |
考查 |
|
心理 健康Mental Health |
1200010001 |
大学生心理健康教育 Mental Health of College Students |
2 |
32 |
32 |
0 |
2 |
2 |
考查 |
|
劳动 教育Labor Education |
1430010001 |
劳动教育理论 Labor Education Theory |
0.5 |
16 |
16 |
0 |
- |
4 |
考查 |
线上8学时 线下8学时 |
信息 技术Information Technology |
详见通识教育必修课程信息技术模块课程开设表Ⅰ-5 |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
小计Subtotal |
41.5 |
644 |
484 |
156 |
|
|
|
4 |
选修 Elective Course |
详见通识教育选修课程开设表Ⅱ Elective CourseⅡ |
8 |
128 |
128 |
0 |
|
|
考查 |
|
小计Subtotal |
8 |
128 |
128 |
0 |
|
|
|
|
合计Total |
49.5 |
772 |
612 |
156 |
|
|
|
4 |
（二）专业教育Professional Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时Total Class Hours |
总学时分配 Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
专业教育Professional Education |
必 修Compulsory Course |
专业基础Professional Foundation |
1660120001 |
摄影技术与艺术Photography Technology and Art |
2 |
32 |
20 |
12 |
2 |
1 |
考查 |
|
1660120002 |
摄像技术与艺术Camera Technology and Art |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
1660120003 |
视听语言Audiovisual Language |
3 |
48 |
39 |
9 |
3 |
1 |
考查 |
|
1660120004 |
新闻传播经典著作 导读Classic Works on Journalism and Communication Guided Reading |
3 |
48 |
48 |
0 |
3 |
1 |
考查 |
|
1660120028 |
造型基础Styling Basics |
3 |
48 |
30 |
18 |
3 |
2 |
考查 |
|
1660120006 |
品牌传播案例赏析Brand Communication Case Study Appreciation |
2 |
32 |
28 |
4 |
2 |
3 |
考查 |
|
1660120007 |
计算机编程基础Computer Programming Fundamentals |
3 |
48 |
30 |
18 |
3 |
4 |
考查 |
|
专业核心 Core Class |
1660120008 |
网络与新媒体概论Introduction to Internet and New Media |
2 |
32 |
32 |
0 |
2 |
1 |
考试 |
|
1660120009 |
策划学Plotting |
3 |
48 |
30 |
18 |
3 |
4 |
考查 |
|
1660120010 |
融合新闻学Convergence Journalism |
3 |
48 |
39 |
9 |
3 |
4 |
考试 |
|
1660120011 |
网络舆情监测与研判Network Opinion Monitoring and Research |
3 |
48 |
39 |
9 |
3 |
4 |
考试 |
|
1660120012 |
消费者行为与营销策略Consumer Behavior and Marketing Strategy |
3 |
48 |
39 |
9 |
3 |
2 |
考试 |
|
1660120013 |
电子商务基础与应用E-Commerce Fundamentals and Applications |
2 |
32 |
28 |
4 |
2 |
6 |
考试 |
|
1660120014 |
新媒体写作与传播New Media Writing and Communication |
3 |
48 |
30 |
18 |
3 |
3 |
考查 |
|
1660120015 |
社会学概论Introduction to Sociology |
3 |
48 |
48 |
0 |
3 |
3 |
考试 |
|
1660120016 |
电脑图文设计Computer Graphic Design |
2 |
32 |
20 |
12 |
2 |
1 |
考试 |
|
小计 |
42 |
672 |
502 |
170 |
|
|
|
|
选 修 Elective Course |
学科专业 Discipline and specialty |
1660120017 |
广告学概论Introduction to Advertising |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1660120018 |
传播学概论Introduction to Communication Studies |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1660120019 |
新闻学概论Introduction to Journalism |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1660120020 |
广播电视概论Introduction to Radio and Television |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1660120021 |
视觉传达设计与传播Visual Communication Design and Communication |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1660120022 |
出版与数字出版概论Introduction to Publishing and Digital Publishing |
2 |
32 |
32 |
0 |
2 |
6 |
考查 |
|
1660120023 |
新闻传播伦理与法规Journalism and Communication Ethics and Regulations |
2 |
32 |
32 |
0 |
2 |
6 |
考查 |
|
1660120024 |
服装品牌与市场策略Apparel Branding and Marketing Strategy |
2 |
32 |
32 |
0 |
2 |
6 |
考查 |
|
1660120025 |
马克思主义新闻思想Marxist Journalistic Thought |
2 |
32 |
32 |
0 |
2 |
7 |
考查 |
|
1660120026 |
数字媒体技术Digital Media Technology |
2 |
32 |
32 |
0 |
2 |
7 |
考查 |
|
1660120027 |
新闻传播学研究方法Research Methods in Journalism and Communication |
2 |
32 |
32 |
0 |
2 |
7 |
考查 |
|
|
小计Subtotal |
10 |
160 |
160 |
0 |
|
|
|
|
合 计Total |
52 |
832 |
662 |
170 |
|
|
|
|
（三）应用教育Applied Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期 Term |
考 核 方 式Assessment |
备 注 Remark s |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
应用教育Applied Education |
必修Compulsory |
实验实训课程Experimental Training Course |
1660130001 |
非线性编辑Non-linear Editing |
2 |
64 |
16 |
48 |
2 |
考试 |
|
1660130002 |
新媒体数据分析与应用New Media Data Analysis and Application |
2 |
64 |
16 |
48 |
3 |
考试 |
|
1660130003 |
数字多媒体作品创作Creation of Digital Multimedia Works |
2 |
64 |
16 |
48 |
5 |
考试 |
|
1660130004 |
新媒体产品设计与项目管理 New Media Product Design and Project Management |
2 |
64 |
16 |
48 |
6 |
考试 |
|
1660130005 |
网页设计与制作Web Design and Production |
2 |
64 |
16 |
48 |
5 |
考试 |
|
课程设计/论文Course Design/Thesis |
1660130006 |
新闻评论写作News Review Writing |
1W |
- |
- |
- |
3 |
考查 |
|
1660130007 |
网络舆情研究Internet Public Opinion Research |
1W |
- |
- |
- |
4 |
考查 |
|
劳动教育 Labor education |
1430010119 |
劳动教育实践Labor Education Practice |
1.5 |
24 |
0 |
24 |
1-7 |
考查 |
|
实习项目Internship Program |
1660130008 |
认知实习Cognitive Internship |
1W |
- |
- |
- |
2 |
考查 |
|
1660130009 |
专业实习（一）Professional Internship (I) |
1W |
- |
- |
- |
4 |
考查 |
|
1660130010 |
专业实习（二）Professional Internship (II) |
2W |
- |
- |
- |
6 |
考查 |
|
1660130011 |
毕业实习Graduation Internship |
8W |
- |
- |
- |
8 |
考查 |
|
毕业设计/论文Graduation Project(Thesis) |
1660130012 |
毕业设计/论文Graduation Design / Thesis |
10W |
- |
- |
- |
8 |
考查 |
|
小计Subtotal |
35.5 |
344 |
80 |
264 |
|
|
|
选修Elective Course |
产教融合项目 （一） Industry Education Integration Project 1 |
1660130013 |
新媒体视频内容制作与运营管理New Media Video Content Production and Operation Management |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
四选二修满15学分 |
产教融合项目 （二） Industry Education Integration Project 2 |
1660130014 |
新媒体代运营业务实战New Media Operation Business Practice |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
产教融合项目 （三） Industry Education Integration Project 3 |
1660130015 |
服装品牌新媒体营销New Media Marketing for Apparel Brands |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
产教融合项目 （四） Industry Education Integration Project 4 |
1660130016 |
网络舆情报告写作Internet Opinion Report Writing |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
|
|
小计Subtotal |
15 |
480 |
128 |
352 |
|
|
|
合计Total |
50.5 |
824 |
256 |
568 |
|
|
|
（四）双创教育 Education of Entrepreneurship and Innovation
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remark s |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
双创教育 Education of Entrepreneurship and Innovation |
必修Compulsory |
创新创 业理论Innovation and Entrepreneur ship Theory |
1710040004 |
职业生涯规划 Career Planning |
0.5 |
8 |
8 |
0 |
1 |
考查 |
|
1710040005 |
创业创新基础Innovation and Entrepreneurship |
1 |
16 |
16 |
0 |
4 |
考查 |
|
1710040006 |
创业就业指导Entrepreneurship and Employment Guidance |
0.5 |
8 |
8 |
0 |
7 |
考查 |
|
第二课 堂项目Lesson Two Hall Project |
1450040001 |
创新创业创优Innovation and Entrepreneur ship |
1 |
- |
- |
- |
1-7 |
考查 |
累计修满3学分 |
课外科技活动Extracurricular Scientific and Technological Activities |
1 |
- |
- |
- |
1-7 |
考查 |
团学工作履历 League Work |
1 |
- |
- |
- |
1-7 |
考查 |
社会实践 Social Practice |
1 |
- |
- |
- |
1-7 |
考查 |
志愿服务活动Volunteer Service |
1 |
- |
- |
- |
1-7 |
考查 |
特色发展项目Characteristic Development Project |
1 |
- |
- |
- |
1-7 |
考查 |
小计Subtotal |
5 |
32 |
32 |
0 |
|
|
|
选修Elective Course |
创新创 业项目(一) Innovation and Entrepreneur ship Project 1 |
1710040001 |
科研赛事项目Discipline Competition |
4 |
- |
- |
- |
1-7 |
考查 |
四选一修满4学分 |
创新创 业项目（二）Innovation and Entrepreneur ship Project 2 |
1710040002 |
SYB+实操项目SYB+Practical Operation Project |
4 |
- |
- |
- |
7 |
考查 |
创新创 业项目（三）Innovation and Entrepreneur ship Project 3 |
1710040003 |
真实创业项目 Real Entrepreneurial Projects |
4 |
- |
- |
- |
7 |
考查 |
专业拓 展项目Professional Development Project |
1660120028 |
新闻与传播综合能力General Journalism and Communication Skills |
4 |
128 |
32 |
96 |
7 |
考查 |
|
|
小计Subtotal |
4 |
128 |
32 |
96 |
|
|
|
合计Total |
9 |
160 |
64 |
96 |
|
|
|
