电子商务本科专业人才培养方案
(学科门类：管理学 专业类：电子商务类 专业代码：120801)
Talent Training Program of Undergraduate Students of Electronic Commerce
(Subject Category: Management Speciality:Electronic Commerce Speciality Code:120801)
一、培养目标 Training Objectives
本专业立足江西，面向沿海地区，坚持立德树人，培养政治思想过硬，德智体美劳全面发展，有家国情怀，掌握互联网经济和电子商务运营及管理相关理论知识，具备网络营销、电子商务网站开发与建设、商务数据分析与应用、新媒体运营、跨境电商运营能力，能在商贸流通、金融机构、第三方电子商务平台及制造企业等从事电子商务规划、运营、管理、网站开发与维护等工作的高素质应用型人才。
本专业学生毕业后，通过5年左右的实践，期望达到以下目标：
（一）具有坚定的政治方向、良好的思想品德与道德修养；熟悉本专业职业道德规范、行为准则和相关法律法规知识；具有较强的交流沟通、环境适应和团队合作能力；具有健康的人格、强壮的体魄、心理素质和行为习惯。
（二）具有现代管理和信息经济理念，掌握互联网经济、商务管理基础、电子商务法律法规知识；具备电子商务运营、商务信息管理、网络推广及营销、网站开发与维护、数据分析与挖掘技能；具备解决电子商务相关领域复杂问题的知识、技能与素质。
（三）能够胜任商贸流通、金融机构、第三方电子商务平台及制造企业电子商务规划、运营、管理、网站开发与维护等工作岗位；具有互联网行业创新创业能力。
（四）具有较强的电子商务项目分析与研究、策划和实施能力，能够担任电子商务平台运营、互联网商务项目建设等相关业务活动的管理与领导职务。
（五）具有专业知识拓展能力和国际视野，具备利用国内外跨境电商平台开拓海外市场能力；具有继续学习，终身学习的能力。
This major is based in Jiangxi province, facing the coastal areas, adhering to the cultivation of morality, cultivate political thought quality, comprehensive development, the emotion of country, master the internet economy and e-commerce operation and management related theoretical knowledge, with network marketing, e-commerce website development and construction, business data analysis and application, new media operations, cross-border electricity operation ability, in trade circulation, financial institutions, third party e-party e-commerce platform and manufacturing enterprises engaged in e-commerce planning, operation, management, website development and maintenance work of high-quality applied talents.
After graduation, the students of this major expect to achieve the following goals through about five years of practice:
(1) Have a firm political direction, good ideological character and moral cultivation; familiar with the professional ethics, code of conduct and relevant laws and regulations; have strong communication, environmental adaptation and team cooperation ability; have a healthy personality, strong body, psychological quality and behavior habits.
(2) Have the modern management and information economy concept, master the knowledge of Internet economy, business management foundation and e-commerce laws and regulations; have e-commerce operation, business information management, network promotion and marketing, website development and maintenance, data analysis and mining skills; have the knowledge, skills and quality to solve complex problems in e-commerce related fields.
(3) Qualified for the planning, operation, management, website development and maintenance of e-commerce in trade circulation, financial institutions, third-party e-commerce platforms and manufacturing enterprises; and competent with the ability of innovation and entrepreneurship in the Internet industry.
(4) Have a strong ability of analysis and research, planning and implementation of e-commerce projects, and be able to hold the management and leadership position of e-commerce platform operation, Internet business project construction and other related business activities.
(5) The ability to expand professional knowledge and international vision, and the ability to use domestic and overseas cross-border e-commerce platforms to explore overseas markets; and the ability to continue learning and lifelong learning.
二、学制、修业年限、学位Educational System、Length of Schooling、Academic Degree
基本学制：4年 Basic educational system：4 years
修业年限：3-8年 Length of schooling: 3 to 8 years
学位：管理学学士 Academic degree:Bachelor of Management
三、学分、学时与课程结构Credit、Studying Hours and Course Structure
毕业学分：161学分
Graduation credits:161 credits
课程结构Course Structure：
课程平台Course Platform |
课程类型Course Type |
学分数Credits |
学时数Studying hours |
学分数分配 Academic Score Distribution |
课程类型 学分占比 （%）Percentage of Credits of Course Type |
课程平台 学分占比 （%）Percentage of Credits on the Course Platform |
理论学分Theoretical Credits |
实践学分Practical Credits |
通识教育General Education |
必修 Compulsory Courses |
41.5 |
644 |
39.5 |
2 |
25.78 |
30.75 |
选修 Selective Courses |
8 |
128 |
8 |
0 |
4.97 |
专业教育Professional Education |
必修 Compulsory Courses |
42 |
672 |
42 |
0 |
26.09 |
32.3 |
选修 Selective Courses |
10 |
160 |
10 |
0 |
6.21 |
应用教育Applied Education |
必修 Compulsory Courses |
35.5 |
344 |
0 |
35.5 |
22.05 |
31.37 |
选修 Selective Courses |
15 |
480 |
0 |
15 |
9.32 |
双创教育Education of Entrepreneurship and Innovation |
必修 Compulsory Courses |
5 |
32 |
2 |
3 |
3.11 |
5.59 |
选修 Selective Courses |
4 |
128 |
0 |
4 |
2.48 |
合计 Total |
161 |
2588 |
101.5 |
59.5 |
100 |
100 |
占比Proportion（ % ） |
100 |
100 |
63.04 |
36.96 |
100 |
100 |
注：实践学分占总学分的36.96%
Note:Practice credits account for 36.96% of the total credits
四、主干学科Main Disciplines
工商管理、计算机科学及技术Business Administration, Computer Science and Technology
五、核心课程Core Courses
管理学、网络营销基础与实践、电子商务概论、Python、电子商务营销写作实务、客户关系管理、企业资源计划、电子商务系统分析与设计。
Management, The Foundation and Practice of Network Marketing, Electronic Commerce Conspectus, Python, Practice of E-commerce Marketing Writing, Customer Relationship Management, Enterprise Resource Planning, Analysis and Design of Electronic Commerce System
六、教学计划表Teaching Schedule
（一）通识教育General Education
课 程 平 台Course Platform |
课 程 类 别Course category |
课 程 模 块Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时Total Class Hours |
总学时分配Total class hour allocation |
周 学 时Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
通 识 教 育General Education |
必 修Compulsory Courses |
思想 政治Ideology and Politics |
1109030101 |
思想道德与法治 Ideological Morality and Rule of Law |
3 |
48 |
40 |
8 |
3 |
1 |
考试 |
|
1109030302 |
中国近现代史纲要 Outline of Modern and Contemporary Chinese History |
3 |
48 |
40 |
8 |
3 |
2 |
考试 |
|
1090010003 |
马克思主义基本原理 The Basic Principles of Marxism |
3 |
48 |
40 |
8 |
3 |
3 |
考试 |
|
1090010004 |
毛泽东思想和中国特色社会主义理论体系概论Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics |
5 |
80 |
72 |
8 |
4 |
4 |
考试 |
|
1090010005 （01-08） |
形势与政策 Situation and Policy |
2 |
32 |
32 |
0 |
- |
1-8 |
考查 |
|
大学 外语University of Foreign Languages |
详见通识教育必修课程大学外语模块课程开设表Ⅰ-2 |
8 |
128 |
128 |
0 |
2 |
1-4 |
考查 |
|
军事 教育Military Education |
1680010001 |
军事训练与入学教育 Military Training and Entrance Education |
2W |
- |
- |
- |
- |
1 |
考查 |
|
1680010002 |
军事理论Military Theory |
2 |
36 |
32 |
0 |
2 |
2 |
考查 |
4学时线上授课 |
安全 教育Safety Education |
1680010003 |
国家安全教育 National Safety Education |
1 |
16 |
16 |
0 |
1 |
3 |
考查 |
|
大学 体育P.E. |
详见通识教育必修课程体育俱乐部模块课程开设表Ⅰ-4 |
8 |
128 |
16 |
112 |
2 |
1-4 |
考查 |
|
心理 健康Mental Health |
1200010001 |
大学生心理健康教育 Mental Health of College Students |
2 |
32 |
32 |
0 |
2 |
2 |
考查 |
|
劳动 教育Labor Education |
1430010001 |
劳动教育理论 Labor Education Theory |
0.5 |
16 |
16 |
0 |
- |
4 |
考查 |
线上8学时 线下8学时 |
|
信息 技术Information Technology |
详见通识教育必修课程信息技术模块课程开设表Ⅰ-5 |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
小计 Subtotal |
41.5 |
644 |
484 |
156 |
|
|
|
4 |
选修Selective Courses |
详见通识教育选修课程开设表Ⅱ |
8 |
128 |
128 |
0 |
|
|
考查 |
|
小计Subtotal |
8 |
128 |
128 |
0 |
|
|
|
|
合计Total |
49.5 |
772 |
612 |
160 |
|
|
|
4 |
（二）专业教育Professional Education
课 程 平 台Course Platform |
课 程 类 别Course category |
课 程 模 块Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时 Total Class Hours |
总学时分配Total class hour allocation |
周 学 时Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注Remarks |
理论学时Theoretical Class Hours |
实践学时Practice Hours |
专业教育Professional Education |
必 修Compulsory Courses |
专业基础Professional Foundation |
1040320001 |
经济数学一Economic Mathematics Ⅰ |
3 |
48 |
48 |
0 |
3 |
1 |
考查 |
|
1040320002 |
经济数学二Economic Mathematics II |
3 |
48 |
48 |
0 |
3 |
2 |
考查 |
|
1040320003 |
会计学 Accounting |
3 |
48 |
48 |
0 |
3 |
1 |
考查 |
|
1040320004 |
市场营销学Marketing |
3 |
48 |
42 |
6 |
3 |
2 |
考试 |
|
1040320026 |
数据库原理与应用Database Principles and Application |
3 |
48 |
42 |
6 |
3 |
2 |
考试 |
|
1040320006 |
西方经济学Western Economics |
3 |
48 |
48 |
0 |
3 |
2 |
考查 |
|
专业核心Core Class |
1040320007 |
管理学 Management |
3 |
48 |
48 |
0 |
3 |
1 |
考试 |
|
1040320008 |
网络营销基础与实践 Network Marketing Foundation and Practice |
3 |
48 |
32 |
16 |
3 |
4 |
考试 |
|
1040320009 |
电子商务概论Introduction to E-commerce |
3 |
48 |
32 |
16 |
3 |
1 |
考试 |
|
1040320010 |
Python |
3 |
48 |
32 |
16 |
3 |
4 |
考试 |
|
1040320011 |
电子商务营销写作实务 E-commerce marketing writing practice |
3 |
48 |
48 |
0 |
3 |
5 |
考试 |
|
1040320012 |
客户关系管理Customer Relationship Management |
3 |
48 |
32 |
16 |
3 |
3 |
考试 |
|
1040320013 |
企业资源计划 Enterprise Resources Planning |
3 |
48 |
48 |
0 |
3 |
4 |
考试 |
|
1040320014 |
电子商务系统分析与设计 E-commerce System Analysis and Design |
3 |
48 |
32 |
16 |
3 |
5 |
考试 |
|
小计Subtotal |
42 |
672 |
580 |
92 |
|
|
|
|
选 修Selective Courses |
学科专业 Discipline Major |
1040320015 |
电子商务法律与法规 E-commerce Laws and Regulations |
2 |
32 |
24 |
8 |
3 |
6 |
考试 |
|
1040320016 |
电子支付 Electronic Payment |
2 |
32 |
24 |
8 |
2 |
2 |
考查 |
|
1040320017 |
企业战略管理Enterprise Strategic Management |
3 |
48 |
32 |
0 |
2 |
6 |
考试 |
|
1040320018 |
人力资源管理Human Resource Management |
2 |
32 |
32 |
0 |
2 |
5 |
考查 |
|
1040320019 |
市场调查与预测Market Research and Forecasting |
3 |
48 |
32 |
16 |
2 |
5 |
考查 |
|
1040220028 |
商务礼仪 Business Etiquette |
2 |
32 |
32 |
0 |
2 |
4 |
考查 |
|
1040320021 |
消费心理学Consumer Psychology |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1040320022 |
电子商务安全E-commerce security |
2 |
32 |
24 |
8 |
2 |
3 |
考查 |
|
1040320029 |
网络客服沟通与技巧 Network Customer Service Communication and Skills |
3 |
48 |
32 |
16 |
3 |
6 |
考查 |
|
1040320025 |
服装国际贸易实务International Trade Practice |
2 |
32 |
24 |
8 |
2 |
3 |
考查 |
|
1040320026 |
电子商务网络技术E-commerce Network Technology |
2 |
32 |
24 |
8 |
2 |
3 |
考试 |
|
1040320027 |
供应链与物流管理Supply Chain and Logistics Management |
2 |
32 |
32 |
0 |
2 |
5 |
考查 |
|
1040320028 |
服装商品企划Clothing commodity planning |
2 |
32 |
32 |
0 |
2 |
6 |
考查 |
|
小计Subtotal |
10 |
160 |
112 |
48 |
|
|
|
|
合 计Total |
52 |
832 |
692 |
140 |
|
|
|
|
（三）应用教育Applied Education
课 程 平 台Course Platform |
课 程 类 别Course category |
课 程 模 块 Modular Course |
课程 编号Course Number |
课程名称 Course Name |
学分数 /周数(W) Credit/week |
总 学 时Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期Term |
考 核 方 式Assessment |
备 注Remarks |
理论学时Theoretical Class Hours |
实践学时Practice Hours |
应用教育Applied Education |
必修Compulsory Courses |
实验实训课程Experimental Training Course |
1040330001 |
电子商务网站建设E-commerce Website Construction |
2 |
64 |
20 |
44 |
4 |
考查 |
|
1040330002 |
商务数据分析与应用 Business Data Analysis and Application |
1.5 |
48 |
16 |
32 |
3 |
考查 |
|
1040330003 |
Photoshop图形图像处理 Photoshop Graphic Image Processing |
2 |
64 |
20 |
44 |
2 |
考查 |
|
1040330004 |
新媒体运营 New Media Operations |
1.5 |
48 |
16 |
32 |
5 |
考查 |
|
1040330005 |
视频编辑与制作Video Editing and Production |
1.5 |
48 |
16 |
32 |
6 |
考查 |
|
1040330006 |
专业综合实训Industry Comprehensive Training |
1.5 |
48 |
16 |
32 |
7 |
考查 |
|
课程设计/论文Course Design/Thesis |
1040330007 |
网络推广与营销课程设计 Network Promotion and Marketing Course Design |
1W |
- |
- |
- |
4 |
考查 |
|
1040330008 |
电子商务运营课程设计 E-commerce Operations Course Design |
1W |
- |
- |
- |
3 |
考查 |
|
劳动教育 Labor education |
1430010119 |
劳动教育实践Labor Education Practice |
1.5 |
24 |
0 |
24 |
1-7 |
考查 |
|
实习项目Internship Program |
1040330009 |
认知实习 Cognitive Practice |
1W |
- |
- |
- |
2 |
考查 |
|
1040330010 |
专业实习（一）Professional Internship I |
1W |
- |
- |
- |
4 |
考查 |
|
1040330011 |
专业实习（二）Professional Internship Ⅱ |
2W |
- |
- |
- |
6 |
考查 |
|
1040330012 |
毕业实习Graduation Internship |
8W |
- |
- |
- |
8 |
考查 |
|
毕业设计/论文Graduation Project(Thesis) |
1040330013 |
毕业设计/论文Graduation Project(Thesis) |
10W |
- |
- |
- |
8 |
考查 |
|
小计Subtotal |
35.5 |
344 |
104 |
240 |
|
|
|
选修Selective Courses |
产教融合项目 （一） Industry Education Integration Project 1 |
1040330014 |
跨境电商运营Cross-border E-commerce Operation |
7.5 |
240 |
96 |
144 |
5-6 |
考查 |
三选二，修满15学分 |
产教融合项目（二） Industry Education Integration Project 2 |
1040330015 |
国内电商运营Domestic E-commerce Operation |
7.5 |
240 |
96 |
144 |
5-6 |
考查 |
产教融合项目（三） Industry Education Integration Project 3 |
1040330017 |
服装电商运营Clothing E-commerce Operation |
7.5 |
240 |
96 |
144 |
5-6 |
考查 |
小计Subtotal |
15 |
480 |
192 |
288 |
|
|
|
合计Total |
50.5 |
824 |
256 |
568 |
|
|
|
注：学分数/周数(W)，按周计算的1周等于1学分，不计课时。
Note: Credit/week (W), 1 week is equal to 1 credit, excluding class hours.
（四）双创教育Education of Entrepreneurship and Innovation
课 程 平 台Course Platform |
课 程 类 别Course category |
课 程 模 块Modular Course |
课程 编号Course Number |
课程名称 Course Name |
学分数 /周数(W)Credit/week |
总 学 时Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期Term |
考 核 方 式Assessment |
备 注Remarks |
理论学时Theoretical Class Hours |
实践学时Practice Hours |
双创教育Education of Entrepreneurship and Innovation |
必修Compulsory Courses |
创新创 业理论Innovation and Entrepreneur ship Theory |
1190010001 |
职业生涯规划 Career Planning |
0.5 |
8 |
8 |
0 |
1 |
考查 |
|
1190010002 |
创新创业基础Innovation and Entrepreneur Ship Foundation |
1 |
16 |
16 |
0 |
4 |
考查 |
|
1190010003 |
创业就业指导Entrepreneurship and Employment Guidance |
0.5 |
8 |
8 |
0 |
7 |
考查 |
|
第二课 堂项目Lesson Two Hall Project |
1450010001 |
思想政治引领Ideological and Political Guidance |
1 |
- |
- |
- |
1-7 |
考查 |
累计修满3学分 |
创新创业创优Innovation and Entrepreneur ship |
1 |
- |
- |
- |
1-7 |
考查 |
社会实践学习 Social Practice Learning |
1 |
- |
- |
- |
1-7 |
考查 |
志愿服务活动Volunteer Service Activities |
1 |
- |
- |
- |
1-7 |
考查 |
课外科技活动Extracurricular Scientific and Technological Activities |
1 |
- |
- |
- |
1-7 |
考查 |
团学工履历 Youth League Student Resume |
1 |
- |
- |
- |
1-7 |
考查 |
特殊发展项目Special Development Projects |
1 |
- |
- |
- |
1-7 |
考查 |
小计Subtotal |
5 |
32 |
32 |
0 |
|
|
|
选修Selective Courses |
创新创 业项目(一) Innovation and Entrepreneur ship Project 1 |
1710040001 |
科研赛事项目Discipline Competition |
4 |
- |
- |
- |
1-7 |
考查 |
四选一，修满4学分 |
创新创 业项目（二）Innovation and Entrepreneur ship Project 2 |
1710040002 |
SYB+实操项目SYB+Practical Operation Project |
4 |
- |
- |
- |
7 |
考查 |
创新创 业项目（三）Innovation and Entrepreneur ship Project 3 |
1710040003 |
真实创业项目 Real Entrepreneurial Projects |
4 |
- |
- |
- |
7 |
考查 |
专业拓 展项目Professional Development Project |
1040340004 |
电商管理与决策E-commerce Management and Decision-making |
4 |
128 |
32 |
96 |
7 |
考查 |
小计Subtotal |
4 |
128 |
32 |
96 |
|
|
|
合计Total |
9 |
160 |
64 |
96 |
|
|
|
