数字媒体艺术本科专业人才培养方案
(学科门类：艺术学 专业门类：设计学类 专业代码：130508)
Talent Training Program of Undergraduate Students of Digital Media Arts
(Subject Category: Art Speciality: Design Speciality Code: 130508)
一、培养目标 Training Objectives
本专业立足江西，服务全国，围绕以服装为依托的办学特色，以文化传媒行业为导向，坚持立德树人为根本任务，培养政治思想过硬，德智体美劳全面发展，有家国情怀，掌握多媒体设计与虚拟现实展示设计专业基础知识、基本理论和方法，具备艺术修养和审美能力、良好的人文素质及数字媒体艺术专业相关工具的应用能力，能在传媒及文化产业相关领域从事影视、网络媒体、数字化展示策划、创作、制作、传播、运营、管理等相关工作的高素质应用型人才。
本专业学生毕业后，通过5年左右的实践，期望达到以下目标：
（一）能在数字媒体艺术专业服务领域展开探索，并上升到设计学科领域，能从科技与时代的角度为社会提供设计服务；
（二）德智体美劳全面发展，有家国情怀，具有艺术、人文、设计的知识素养，具备良好的职业道德和社会责任感；
（三）适应社会进步和创新时代，掌握系统的数字媒体艺术专业知识与技能，有较强的实践能力和创新精神，具备独立完成数媒系统综合项目设计的专业素质；
（四）能够从事数字媒体艺术专业项目策划、设计、制作、传播等相关工作，在数字媒体设计领域具有从业竞争力以及在特定区域内有较强的社会影响力；
（五）拥有良好的团队意识和沟通能力，具有一定的国际化视野和继续学习的意识，能够在多学科团队和跨文化环境下工作，具备创新精神、适应能力强的高素质应用型人才。
This major is based in Jiangxi, serving the whole country, focusing on the characteristics of running a school based on clothing, oriented by the culture and media industry, adhering to the fundamental task of cultivating morality and cultivating people, cultivating strong political ideology, comprehensive development of morality, intelligence, physique, beauty and labor, with family and country sentiments, master the basic knowledge, basic theories and methods of multimedia design and virtual reality display design, possess artistic accomplishment and aesthetic ability, good humanistic quality and the ability to apply relevant tools of digital media art. High-quality applied talents who can engage in film and television, network media, digital display planning, creation, production, communication, operation, management and other related work in media and cultural industries.
After graduation, students of this major are expected to achieve the following goals through about 5 years of practice:
(1) Be able to explore in the field of digital media art professional services, and rise to the field of design disciplines, and be able to provide design services to the society from the perspective of technology and the times;
(2) All-round development of morality, intelligence, physique, beauty, labor, family and country feelings, knowledge of art, humanities, and design, and good professional ethics and social responsibility;
(3) Adapt to the era of social progress and innovation, master systematic professional knowledge and skills of digital media art, have strong practical ability and innovative spirit, and have the professional quality to independently complete the comprehensive project design of digital media system;
(4) Be able to engage in the planning, design, production, dissemination and other related work of digital media art professional projects, have professional competitiveness in the field of digital media design, and have strong social influence in a specific area;
(5) High-quality applied talents with good team awareness and communication skills, with a certain international vision and awareness of continuous learning, have ability to work in multi-disciplinary teams and cross-cultural environments, with innovative spirit and strong adaptability.
二、学制、学分、学位 Education System、Credits、Academic Degree
基本学制：4年 Basic course of study: 4 years
修业年限：3-8年 Length of study: 3-8 years
学位：艺术学学士 Degree: Bachelor of Art
三、学分、学时与课程结构 Credit、Studying Hours and Course Structure
毕业学分：161学分
Graduation credits:161 credits
课程结构：
Course Structure
课程平台 Course Platform |
课程类型 Course Type |
学分数 Credits |
学时数 Studying hours |
学分数分配 Academic Score Distribution |
课程类型 学分占比 （%） Percentage of Credits of Course Type |
课程平台 学分占比 （%） Percentage of Credits on the Course Platform |
理论学分 Theoretical Credits |
实践学分 Practical Credits |
通识教育General Education |
必修Compulsory Courses |
41.5 |
644 |
39.5 |
2 |
25.78 |
30.75 |
选修 Selective Courses |
8 |
128 |
8 |
0 |
4.97 |
专业教育 Professional Education |
必修 Compulsory Courses |
42 |
672 |
42 |
0 |
26.09 |
32.3 |
选修 Selective Courses |
10 |
160 |
10 |
0 |
6.21 |
应用教育 Applied Education |
必修 Compulsory Courses |
35.5 |
344 |
0 |
35.5 |
22.05 |
31.37 |
选修 Selective Courses |
15 |
480 |
0 |
15 |
9.32 |
双创教育 Education of Entrepreneurship and Innovation |
必修 Compulsory Courses |
5 |
32 |
2 |
3 |
3.11 |
5.59 |
选修 Selective Courses |
4 |
128 |
0 |
4 |
2.48 |
合计 Total |
161 |
2588 |
101.5 |
59.5 |
100 |
100 |
占比 Proportion（ % ） |
100 |
100 |
63.04 |
36.96 |
100 |
100 |
四、主干学科 Main Disciplines
设计学
Design
五、核心课程 Core Courses
设计美学、数字图像处理、流媒体技术、视听语言、视频特技与非线性编辑、计算机三维设计基础、影视后期合成、虚拟现实。
Design Aesthetics、Digital Image Processing、Streaming Media Technology、Audio-visual Language、Digital Video Effect and Nonlinear Edit、Fundamentals of Computer 3D Design、Digital Film and Television Post synthesis、Virtual Reality
六、教学计划表 Teaching Schedule
（一）通识教育 General Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
通 识 教 育 General Education |
必修 Compulsory Courses |
思想 政治 Ideology and Politics |
1090010001 |
思想道德与法治 Ideological Morality and Rule of Law |
3 |
48 |
40 |
8 |
3 |
1 |
考试 |
|
1090010002 |
中国近现代史纲要 Outline of Modern and Contemporary Chinese History |
3 |
48 |
40 |
8 |
3 |
2 |
考试 |
|
1090010003 |
马克思主义基本原理 The Basic Principles of Marxism |
3 |
48 |
40 |
8 |
3 |
3 |
考试 |
|
1090010004 |
毛泽东思想和中国特色社会主义理论体系概论 Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics |
5 |
80 |
72 |
8 |
5 |
4 |
考试 |
|
1090010005 （01-08） |
形势与政策 Situation and Policy |
2 |
32 |
32 |
0 |
- |
1-8 |
考查 |
|
大学 外语 University of Foreign Languages |
详见通识教育必修课程大学外语模块课程开设表 Ⅰ-2 |
8 |
128 |
128 |
0 |
2 |
1-4 |
考查 |
|
军事 教育Military Education |
1680010001 |
军事训练与入学教育 Military Training and Entrance Education |
2W |
- |
- |
- |
- |
1 |
考查 |
|
1680010002 |
军事理论 Military Theory |
2 |
36 |
32 |
0 |
2 |
2 |
考查 |
4学时线上授课 |
安全 教育 Safety Education |
1680010003 |
国家安全教育 National Safety Education |
1 |
16 |
16 |
0 |
1 |
3 |
考查 |
|
大学 体育 P.E. |
详见通识教育必修课程体育俱乐部模块课程开设表Ⅰ-4 |
8 |
128 |
16 |
112 |
2 |
1-4 |
考查 |
|
心理 健康Mental Health |
1200010001 |
大学生心理健康教育 Mental Health of College Students |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
|
劳动 教育Labor Education |
1430010001 |
劳动教育理论 Labor Education Theory |
0.5 |
16 |
16 |
0 |
- |
3 |
考查 |
线上8学时 线下8学时 |
信息 技术Information Technology |
详见通识教育必修课程信息技术模块课程开设表Ⅰ-5 |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
小计 Subtotal |
41.5 |
644 |
484 |
156 |
|
|
|
4 |
选修 Selective Courses |
详见通识教育选修课程开设表Ⅱ |
8 |
128 |
128 |
0 |
|
|
考查 |
|
小计 Subtotal |
8 |
128 |
128 |
0 |
|
|
|
|
合计 Total |
49.5 |
772 |
612 |
156 |
|
|
|
4 |
（二）专业教育 Professional Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学分数Credit |
总学时 Total Class Hours |
总学时分配 Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
专业教育Professional Education |
必修Compulsory Course |
专业基础Professional Foundation |
1050120001 |
设计素描 Design Sketch |
2 |
32 |
24 |
8 |
4*8 |
1 |
考查 |
专业通识课 |
1050120005 |
设计色彩 Design Colors |
2 |
32 |
24 |
8 |
4*8 |
2 |
考查 |
专业通识课 |
1050120003 |
构成 Composition |
3 |
48 |
36 |
12 |
6*8 |
1 |
考查 |
专业通识课 |
1050120004 |
创意思维与表现 Creative thinking and Expression |
2 |
32 |
24 |
8 |
2 |
1 |
考查 |
专业通识课 |
1050120002 |
艺术概论 An Introduction to Art |
2 |
32 |
32 |
0 |
2 |
1 |
考试 |
专业通识课 |
1050120003 |
定格动画 Stop-motion Animation |
2 |
32 |
32 |
0 |
2 |
2 |
考查 |
|
1050320001 |
世界设计史 World Design History |
2 |
32 |
32 |
0 |
2 |
2 |
考查 |
|
1050320002 |
版式设计基础 Basics of Layout Design |
3 |
48 |
36 |
12 |
3 |
2 |
考查 |
|
专业核心 Core Class |
1050320004 |
设计美学 Design Aesthetics |
3 |
48 |
48 |
0 |
3 |
2 |
考试 |
|
1050330031 |
数字图像处理 Digital Image Processing |
3 |
48 |
36 |
12 |
3 |
2 |
考试 |
|
1050320006 |
流媒体技术 Streaming Media Technology |
3 |
48 |
36 |
12 |
3 |
4 |
考试 |
|
1050320007 |
视听语言 Audio-visual Language |
3 |
48 |
48 |
0 |
3 |
1 |
考试 |
|
1050320008 |
视频特技与非线性编辑 Digital Video Effect and Nonlinear Edit |
3 |
48 |
36 |
12 |
3 |
3 |
考试 |
|
1050320009 |
计算机三维设计基础 Fundamentals of Computer 3D Design |
3 |
48 |
36 |
12 |
3 |
2 |
考试 |
|
1050320010 |
影视后期合成 Digital Film and Television Post synthesis |
3 |
48 |
36 |
12 |
3 |
4 |
考试 |
|
1050320011 |
虚拟现实 Virtual Reality |
3 |
48 |
24 |
24 |
3 |
4 |
考试 |
|
小计 Subtotal |
42 |
672 |
540 |
132 |
|
|
|
|
选 修 Elective Course |
学科专业 Discipline and Specialty |
1050320012 |
三维动画设计 3D Animation Design |
3 |
48 |
16 |
32 |
3 |
3 |
考查 |
|
1050320013 |
MG动画设计 MG Animation Design |
3 |
48 |
16 |
32 |
3 |
5 |
考查 |
|
1050320014 |
Zbrush造型设计 Zbursh Styling Design |
3 |
48 |
16 |
32 |
3 |
6 |
考查 |
|
1050320015 |
游戏化思维 Gamification Thinking |
2 |
32 |
16 |
8 |
2 |
5 |
考查 |
|
1050320016 |
旅游场景漫游设计 Travel Scene Roaming Resign |
3 |
48 |
16 |
32 |
3 |
6 |
考查 |
|
1050320017 |
剧本创作与分镜头设计 Screenwriting and Shooting Design |
2 |
32 |
24 |
8 |
2 |
3 |
考试 |
|
1050320018 |
媒体与文化 Media and Culture |
2 |
32 |
24 |
8 |
2 |
5 |
考试 |
|
1050320019 |
C4D影视特效 C4D Special Effects for Film and Television |
3 |
48 |
16 |
32 |
3 |
4 |
考查 |
|
1050320020 |
互动媒体设计 Interactive Media Design |
3 |
48 |
16 |
32 |
3 |
5 |
考试 |
|
1050120006 |
文献检索与论文写作 Literature Search and Dissertation Writing |
2 |
32 |
24 |
8 |
2 |
7 |
考查 |
|
小计 Subtotal（应修10分） |
10 |
160 |
80 |
80 |
|
|
|
|
合 计 Total |
52 |
832 |
620 |
212 |
|
|
|
|
（三）应用教育 Applied Education
课 程 平 台 Course Platform |
课 程 类 别 Course Category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期 Term |
考 核 方 式 Assessment |
备注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
应 用 教 育 Applied Education |
必 修 Compulsory Course |
实验实训课程Experimental Training Course |
1050330001 |
数字化服饰设计 Digital Clothing Design |
3 |
96 |
32 |
64 |
4 |
考查 |
|
1050330002 |
摄影与摄像 Photography and Videography |
3 |
96 |
32 |
64 |
3 |
考试 |
|
1050330003 |
H5交互设计 A5 Interaction Design |
2 |
64 |
32 |
32 |
6 |
考查 |
|
1050330004 |
影视创意包装 Film and Television creative Embellish |
2 |
64 |
32 |
32 |
5 |
考查 |
|
课程设计/论文Course Design/Thesis |
1050330005 |
服饰文化场景设计 Costume Culture Scene Design |
1W |
- |
- |
- |
4 |
考查 |
第17周 |
1050330006 |
技术实践 Professional knowledge Practice |
1W |
- |
- |
- |
3 |
考查 |
第17周 |
劳动教育 Labor Education |
1430010119 |
劳动教育实践 Labor Education Practice |
1.5 |
24 |
0 |
24 |
1-7 |
考查 |
|
见习实习项目 Internship Program |
1050330007 |
认识实习 Cognitive Internship |
1W |
- |
- |
- |
2 |
考查 |
|
1050330008 |
专业实习（一） Professional Internship (I) |
1W |
- |
- |
- |
4 |
考查 |
|
1050330009 |
专业实习（二） Professional Internship (II) |
2W |
- |
- |
- |
6 |
考查 |
|
1050330010 |
毕业实习 Graduation Internship |
8W |
- |
- |
- |
8 |
考查 |
|
毕业设计/论文 Graduation Project (Thesis) |
1050330011 |
毕业设计/论文 Graduation Design / Thesis |
10W |
- |
- |
- |
8 |
考查 |
|
小计 Subtotal |
35.5 |
344 |
128 |
216 |
|
|
|
选 修 Elective Course |
产教融合项目 Industry Education Integration Project |
1050330012 |
互联网+商业运营服务项目 Internet plus Business Operation Service Projects |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
四选二，修满15学分 |
1050330013 |
VR虚拟现实教育项目 Virtual Reality Education Program |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
1050330014 |
互联网+旅游项目 Internet plus |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
1050330015 |
VR虚拟现实商业展示项目 Virtual Reality Commercial Display Projects |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
小计 Subtotal |
15 |
480 |
128 |
352 |
|
|
|
合计 Total |
50.5 |
824 |
256 |
568 |
|
|
|
（四）双创教育 Education of Entrepreneurship and Innovation
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学分数/周数(W) Number of credits /Number of weeks(W) |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期 Term |
考 核 方 式 Assessment |
备注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
双创教育 Education of Entrepreneurship and Innovation |
必修 Compulsory |
创新创 业理论 Innovation and Entrepreneur ship Theory |
1710040004 |
职业生涯规划 Career Planning |
0.5 |
8 |
8 |
0 |
1 |
考查 |
|
1710040005 |
创业创新基础Innovation and Entrepreneurship |
1 |
16 |
16 |
0 |
4 |
考查 |
|
1710040006 |
创业就业指导Entrepreneurship and Employment Guidance |
0.5 |
8 |
8 |
0 |
7 |
考查 |
|
第二课 堂项目 Lesson Two Hall Project |
1450040001 |
思想政治引领 Ideological and political leadership |
1 |
- |
- |
- |
1-7 |
考查 |
累计修满3学分 |
创新创业创优Innovation and Entrepreneur ship |
1 |
- |
- |
- |
1-7 |
考查 |
社会实践学习 Social Practice |
1 |
- |
- |
- |
1-7 |
考查 |
志愿服务活动 Volunteer Service |
1 |
- |
- |
- |
1-7 |
考查 |
课外科技活动 Extracurricular Scientific and Technological Activities |
1 |
- |
- |
- |
1-7 |
考查 |
团学工履历 League Work |
1 |
- |
- |
- |
1-7 |
考查 |
特殊发展项目 Characteristic Development Project |
1 |
- |
- |
- |
1-7 |
考查 |
小计 Subtotal |
5 |
32 |
32 |
0 |
|
|
|
选修 Elective Course |
创新创 业项目(一) Innovation and Entrepreneur ship Project 1 |
1710040001 |
科研赛事项目Discipline Competition |
4 |
128 |
32 |
96 |
7 |
考查 |
|
创新创 业项目（二）Innovation and Entrepreneur ship Project 2 |
1710040002 |
SYB+实操项目SYB+Practical Operation Project |
4 |
128 |
32 |
96 |
7 |
考查 |
|
创新创 业项目（三）Innovation and Entrepreneur ship Project 3 |
1710040003 |
真实创业项目 Real Entrepreneurial Projects |
4 |
128 |
32 |
96 |
7 |
考查 |
|
专业拓 展项目Professional Development Project |
1050340004 |
艺术设计综合实训 应用 Comprehensive Application of Artistic Design and Practice |
4 |
128 |
32 |
96 |
7 |
考查 |
|
小计 Subtotal |
4 |
128 |
32 |
96 |
|
|
|
合计 Total |
9 |
160 |
64 |
96 |
|
|
|
