视觉传达设计本科专业人才培养方案
(学科门类：艺术学 专业门类：设计学 专业代码：130502）
Talent Training Program of Undergraduate Students of Visual Communication Design
(Subject Category: Art Speciality: Design Speciality Code: 130502 )
一、培养目标 Training Objectives
本专业立足江西，服务全国，围绕以服装为依托的办学特色，以广告设计行业发展和市场需求为导向，坚持立德树人，为社会主义事业培养政治思想过硬，德智体美劳全面发展，有家国情怀，具备健全人格、身心健康、社会责任感，了解艺术、人文、设计的基本理论知识，掌握视觉传达设计专业领域的品牌形象企划、包装设计、书籍装帧工艺、交互展示设计、数字视觉表现、服饰品牌展示的专业能力，具备独立完成视觉系统综合项目设计的专业素质，能在图文设计、媒体传播、交互设计、展会展览、文化遗产保护等领域，从事项目策划、设计、制作、传播等相关工作，具有创新精神、适应能力强的高素质应用型人才。
本专业学生毕业后，通过5年左右的实践，期望达到以下目标：
（一）能在视觉传达设计专业服务领域的基础上展开探索，并上升到设计学学科领域，能从科技与时代的发展角度为社会提供设计服务；
（二）德智体美劳全面发展，有家国情怀，具有艺术、人文、设计的知识素养，具备良好的职业道德和社会责任感；
（三）适应社会进步和创新时代要求，掌握系统的视觉传达设计及相关领域的专业知识与技能，有较强的实践能力和创新精神，具备独立完成视觉系统综合项目设计的专业素质；
（四）能从事视觉传达设计专业项目策划、设计、制作、传播等相关工作，在视觉传达设计领域具有从业竞争力以及在特定区域内有较强的社会影响力；
（五）拥有良好的团队意识和沟通能力，具有一定的国际化视野和继续学习的意识，能在多学科团队和跨文化环境下工作，具备创新精神、适应能力强的高素质应用型人才。
Based in Jiangxi and serving the whole country, this major is based on the characteristic of running school based on clothing, guided by the development of advertising design industry and market demand, insisting on moral education, cultivating people with excellent political ideology, comprehensive development of moral, intellectual, physical, aesthetic and social development, with national sentiment, with a sound personality, physical and mental health, social responsibility, basic theoretical knowledge of art, humanities and design, they should have the professional ability of brand image planning, packaging design, book binding process, interactive display design, digital visual performance, and apparel brand display in the field of visual communication design, and have the professional quality to independently complete the comprehensive project design of visual system, and be able to engage in project planning, design, production, communication and other related work in the fields of graphic design, media communication, interactive design, exhibition, cultural heritage protection, etc., high-quality applied talents with strong adaptability and innovative spirit .
After about 5 years of practice , students of this major are expected to achieve the following goals :
(1) Be able to explore on the basis of the professional service field of Visual Communication Design and rise to the discipline field of Design, and to be able to provide design services for the society from the perspective of the development of science and technology and the times.
(2) To develop in an all-round way in moral, intellectual, physical, aesthetic and social aspects, to have national sentiments, to have knowledge of art, humanities and design, and to have a good professional ethics and social responsibility.
(3) Adapt to the requirements of social progress and innovation era, master systematic professional knowledge and skills in Visual Communication Design and related fields, have strong practical ability and innovative spirit, and have the professional quality to independently complete comprehensive project design of Visual System.
(4) Be able to engage in Visual Communication Design professional project planning, design, production, communication and other related work, and have a competitive practice in the field of Visual Communication Design as well as a strong social influence in a specific region.
(5) High-quality applied talents with good team consciousness and communication ability, with certain international vision and awareness of continuous learning, are able to work in multidisciplinary teams and cross-cultural environment, with innovative spirit and strong adaptability.
二、学制、 学分、 学位 Educational System、Credit、Academic Degree
基本学制：4年 Basic educational system：4 years
修业年限：3-8年 Length of schooling: 3 to 8 years
学 位：艺术学学士 Academic degree: Bachelor of Arts
三、学分、学时与课程结构 Credit、Studying Hours and Course Structure
毕业学分：161学分
Graduation credits:161 credits
课程结构： Course Structure：
课程平台 Course Platform |
课程类型 Course Type |
学分数 Credits |
学时数 Studying Hours |
学分数分配 Academic Score Distribution |
课程类型 学分占比 （%） Percentage of Credits of Course Type |
课程平台 学分占比 （%） Percentage of Credits on the Course Platform |
理论学分 Theoretical Credits |
实践学分 Practical Credits |
通识教育General Education |
必修Compulsory Courses |
41.5 |
644 |
39.5 |
2 |
25.78 |
30.75 |
选修 Selective Courses |
8 |
128 |
8 |
0 |
4.97 |
专业教育 Professional Education |
必修 Compulsory Courses |
42 |
672 |
42 |
0 |
26.09 |
32.3 |
选修 Selective Courses |
10 |
160 |
10 |
0 |
6.21 |
应用教育 Applied Education |
必修 Compulsory Courses |
35.5 |
344 |
0 |
35.5 |
22.05 |
31.37 |
选修 Selective Courses |
15 |
480 |
0 |
15 |
9.32 |
双创教育 Education of Entrepreneurship and Innovation |
必修 Compulsory Courses |
5 |
32 |
2 |
3 |
3.11 |
5.59 |
选修 Selective Courses |
4 |
128 |
0 |
4 |
2.48 |
合计 Total |
161 |
2588 |
101.5 |
59.5 |
100 |
100 |
占比 Proportion（ % ） |
100 |
|
63.04 |
36.96 |
100 |
100 |
四、主干学科Main Disciplines
设计学 Design
五、核心课程Core Courses
设计美学、装饰与图案、标志设计、字体与版式设计、平面设计与印刷制作、广告创意设计与制作、企业形象设计、界面交互设计。
Design Aesthetics, Decoration and Pattern, Logo Design, Typeface and Layout Design, Graphic Design and Print Production, Advertising Creative Design and Production, Corporate Identity Design, Interface Interaction Design.
六、教学计划表 Teaching Schedule
（一）通识教育General Education
课 程 平 台 Course Platform |
课 程 类 别 Course Category |
课 程 模 块 Course Modular |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时 Total Class Hours |
总学时分配 Total Class Hour Allocation |
周 学 时 Weekly Class Hour |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
通 识 教 育 General Education |
必 修 Compulsory Course |
思想 政治 Ideology and Politics |
1090010001 |
思想道德与法治 Ideological Morality and Rule of Law |
3 |
48 |
40 |
8 |
3 |
1 |
考试 |
|
1090010002 |
中国近现代史纲要 Outline of Modern and Contemporary Chinese History |
3 |
48 |
40 |
8 |
3 |
2 |
考试 |
|
1090010003 |
马克思主义基本原理 The Basic Principles of Marxism |
3 |
48 |
40 |
8 |
3 |
3 |
考试 |
|
1090010004 |
毛泽东思想和中国特色社会主义理论体系概论 Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics |
5 |
80 |
72 |
8 |
5 |
4 |
考试 |
|
1090010005 （01-08） |
形势与政策 Situation and Policy |
2 |
32 |
32 |
0 |
- |
1-8 |
考查 |
|
大学 外语University of Foreign Languages |
详见通识教育必修课程大学外语模块课程开设表Ⅰ-2 |
8 |
128 |
128 |
0 |
2 |
1-4 |
考查 |
|
军事 教育Military Education |
1680010001 |
军事训练与入学教育 Military Training and Entrance Education |
2W |
- |
- |
- |
- |
1 |
考查 |
|
1680010002 |
军事理论 Military Theory |
2 |
36 |
32 |
0 |
2 |
2 |
考查 |
4学时线上授课 |
安全 教育 Safety Education |
1680010003 |
国家安全教育 National Safety Education |
1 |
16 |
16 |
0 |
1 |
3 |
考查 |
|
大学 体育 P.E. |
详见通识教育必修课程体育俱乐部模块课程开设表Ⅰ-4 |
8 |
128 |
16 |
112 |
2 |
1-4 |
考查 |
|
心理 健康Mental Health |
1200010001 |
大学生心理健康教育 Mental Health of College Students |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
|
劳动 教育Labor Education |
1430010001 |
劳动教育理论 Labor Education Theory |
0.5 |
16 |
16 |
0 |
- |
3 |
考查 |
线上8学时 线下8学时 |
信息 技术Information Technology |
详见通识教育必修课程信息技术模块课程开设表Ⅰ-5 |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
小计Subtotal |
41.5 |
644 |
484 |
156 |
|
|
|
4 |
选修 Elective Course |
详见通识教育选修课程开设表Ⅱ Elective CourseⅡ |
8 |
128 |
128 |
0 |
|
|
考查 |
|
小计Subtotal |
8 |
128 |
128 |
0 |
|
|
|
|
合计Total |
49.5 |
772 |
612 |
156 |
|
|
|
4 |
（二）专业教育Professional Education
课 程 平 台 Course Platform |
课 程 类 别 Course Category |
课 程 模 块 Course Modular |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数 Credit |
总 学 时 Total Class Hours |
总学时分配 Total Class Hour Allocation |
周 学 时 Weekly Class Hour |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
专业教育Professional Education |
必 修Compulsory Course |
专业基础Professional Foundation |
1050120001 |
设计素描 Design Sketch |
2 |
32 |
24 |
8 |
4*8 |
1 |
考查 |
专业通识课 |
1050120005 |
设计色彩 Design Colors |
2 |
32 |
24 |
8 |
4*8 |
2 |
考查 |
专业通识课 |
1050120003 |
构成 Composition |
3 |
48 |
36 |
12 |
6*8 |
1 |
考查 |
专业通识课 |
1050120004 |
创意思维与表现Creative Thinking and Expression |
2 |
32 |
24 |
8 |
2 |
1 |
考查 |
专业通识课 |
1050120002 |
艺术概论Introduction to Art |
2 |
32 |
32 |
0 |
2 |
1 |
考试 |
专业通识课 |
1050420006 |
插画设计Illustration Design |
2 |
32 |
24 |
8 |
2 |
2 |
考试 |
|
1050420002 |
信息可视化设计Information Visualization Design |
3 |
48 |
36 |
12 |
3 |
3 |
考查 |
|
1050420005 |
中国工艺美术史History of Chinese Arts and Crafts |
2 |
32 |
32 |
0 |
2 |
6 |
考试 |
|
专业核心Core Class |
1050420001 |
设计美学 Design Aesthetics |
3 |
48 |
48 |
0 |
3 |
1 |
考试 |
|
1050420003 |
装饰与图案Decoration and Pattern |
3 |
48 |
36 |
12 |
3 |
2 |
考试 |
|
1050420004 |
字体与版式设计Typography and Layout Design |
3 |
48 |
36 |
12 |
3 |
2 |
考试 |
|
1050420007 |
标志设计 Logo Design |
3 |
48 |
36 |
12 |
3 |
3 |
考试 |
|
1050420008 |
界面交互设计Interface Interaction Design |
3 |
48 |
36 |
12 |
3 |
3 |
考试 |
|
1050420009 |
平面设计与印刷制作 Graphic Design and Print Production |
3 |
48 |
36 |
12 |
3 |
3 |
考试 |
|
1050420010 |
广告创意设计与制作 Advertising Creative Design and Production |
3 |
48 |
36 |
12 |
3 |
4 |
考试 |
|
1050420011 |
企业形象设计Corporate Identity Design |
3 |
48 |
36 |
12 |
3 |
4 |
考试 |
|
小计Subtotal |
42 |
672 |
532 |
140 |
|
|
|
|
选 修Elective Course |
学科专业Subject Specialization |
1050420012 |
传统纹样Traditional Text Sample |
2 |
32 |
24 |
8 |
2 |
2 |
考查 |
|
1050420013 |
公共导向设计Public Orientation Design |
2 |
32 |
24 |
8 |
2 |
3 |
考查 |
|
1050420014 |
*包装设计Packaging Design |
2 |
32 |
24 |
8 |
2 |
3 |
考查 |
|
1050420015 |
*品牌形象策划Brand Image Planning |
3 |
48 |
36 |
12 |
3 |
4 |
考查 |
|
1050420016 |
传统工艺再生式设计 Traditional Craftsmanship Regenerative Design |
3 |
48 |
36 |
12 |
2 |
4 |
考查 |
|
1050420017 |
网络媒体交互设计 Web Media Interaction Design |
2 |
32 |
24 |
8 |
2 |
4 |
考查 |
|
1050420018 |
装置艺术设计Installation Art Design |
3 |
48 |
36 |
12 |
3 |
5 |
考查 |
|
1050420019 |
*书籍装帧设计Book Binding Design |
3 |
48 |
36 |
12 |
3 |
5 |
考查 |
|
1050420020 |
应用移动开发 App Mobile Development |
3 |
48 |
36 |
12 |
3 |
6 |
考查 |
|
1050420021 |
服装品牌符号设计Apparel Brand Symbol Design |
2 |
32 |
24 |
8 |
2 |
7 |
考查 |
|
1050120006 |
*文献检索与论文写作 Copy Search and Dissertation Writing |
2 |
32 |
24 |
8 |
2 |
7 |
考查 |
专业通识课 |
小计Subtotal |
10 |
160 |
120 |
40 |
|
|
|
|
合 计Total |
52 |
832 |
652 |
180 |
|
|
|
|
（三）应用教育Applied Education
课 程 平 台 Course Platform |
课 程 类 别 Course Category |
课 程 模 块 Course Modular |
课程 编号 Course Number |
课程名称 Course Name |
学分数 /周数(W) Credit/Week |
总 学 时 Total Class Hours |
总学时分配 Total Class Hour Allocation |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
应用教育Applied Education |
必修Compulsory Course |
实验实训课程Experimental Training Course |
1050430001 |
数字图形处理Digital Graphics Processing |
3 |
96 |
48 |
48 |
2 |
考试 |
|
1050430002 |
创意摄影与修片 Creative Photography and Retouching |
2 |
64 |
16 |
48 |
3 |
考查 |
|
1050430003 |
动态海报设计Dynamic Poster Design |
2 |
64 |
16 |
48 |
4 |
考查 |
|
1050430004 |
数字视觉表现Digital Visual Representation |
3 |
96 |
48 |
48 |
4 |
考查 |
|
课程设计/论文Course Design/Thesis |
1050430005 |
服装品牌展示设计 Apparel Brand Display Design |
1W |
- |
- |
- |
3 |
考查 |
第17周 |
1050430006 |
文化商品设计Cultural Goods Design |
1W |
- |
- |
- |
4 |
考查 |
第17周 |
劳动教育 Labor Education |
1430010119 |
劳动教育实践Labor Education Practice |
1.5 |
24 |
0 |
24 |
1-7 |
考查 |
|
见习实习项目Internship Program |
1050430012 |
认知实习 Cognitive Practice |
1W |
- |
- |
- |
2 |
考查 |
|
1050430013 |
专业实习（一）Professional Internship I |
1W |
- |
- |
- |
4 |
考查 |
|
1050430014 |
专业实习（二）Professional Internship Ⅱ |
2W |
- |
- |
- |
6 |
考查 |
|
1050430015 |
毕业实习Graduation Internship |
8W |
- |
- |
- |
8 |
考查 |
|
毕业设计/论文Graduation Project/Thesis |
1050430016 |
毕业设计/论文Graduation Project/Thesis |
10W |
- |
- |
- |
8 |
考查 |
|
小计Subtotal |
35.5 |
344 |
128 |
216 |
|
|
|
选修Elective Course |
产教融合项目 （一）Industry Education Integration Project 1 |
1050430017 |
品牌形象设计项目Brand Image Design Projects |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
三选二，修满15学分 |
产教融合项目（二）Industry Education Integration Project 2 |
1050430018 |
商业运营多媒体交互设计项目 Commercial Operation of Multimedia Interaction Design Projects |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
产教融合项目（三）Industry Education Integration Project 3 |
1050430019 |
平面视觉艺术设计项目 Graphic Visual Art Design Project |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
小计Subtotal |
15 |
480 |
128 |
352 |
|
|
|
合计Total |
50.5 |
824 |
256 |
568 |
|
|
|
（四）双创教育Education of Entrepreneurship and Innovation
课 程 平 台 Course Platform |
课 程 类 别 Course Category |
课 程 模 块 Course Modular |
课程 编号 Course Number |
课程名称 Course Name |
学分数 /周数(W) Credit/Week |
总学时分配 Total Class Hour Allocation |
开 设 学 期 Term |
考 核 方 式 Assessment |
备 注 Remarks |
理论 学时 Theoretical Class Hours |
实践 学时 Practice Hours |
|
双创教育Education of Entrepreneurship and Innovation |
必修Compulsory |
创新创 业理论Innovation and Entrepreneur ship Theory |
1710040004 |
职业生涯规划 Career Planning |
0.5 |
8 |
0 |
1 |
考查 |
|
|
1710040005 |
创业创新基础Innovation and Entrepreneurship |
1 |
16 |
0 |
4 |
考查 |
|
|
1710040006 |
创业就业指导Entrepreneurship and Employment Guidance |
0.5 |
8 |
0 |
7 |
考查 |
|
|
第二课 堂项目Lesson Two Hall Project |
1450010001 |
创新创业创优Innovation and Entrepreneur ship |
1 |
- |
- |
1-7 |
考查 |
累计修满2学分 |
|
课外科技活动Extracurricular Scientific and Technological Activities |
1 |
- |
- |
1-7 |
考查 |
|
团学工作履历 League Work |
1 |
- |
- |
1-7 |
考查 |
|
社会实践 Social Practice |
1 |
- |
- |
1-7 |
考查 |
|
志愿服务活动Volunteer Service |
1 |
- |
- |
1-7 |
考查 |
|
特色发展项目Characteristic Development Project |
1 |
- |
- |
1-7 |
考查 |
|
小计Subtotal |
5 |
32 |
0 |
|
|
|
|
选修Elective Course |
创新创 业项目(一) Innovation and Entrepreneur ship Project 1 |
1710040001 |
科研赛事项目Discipline Competition |
4 |
- |
- |
1-7 |
考查 |
|
|
创新创 业项目（二）Innovation and Entrepreneur ship Project 2 |
1710040002 |
SYB+实操项目SYB+Practical Operation Project |
4 |
- |
- |
7 |
考查 |
|
|
创新创 业项目（三）Innovation and Entrepreneur ship Project 3 |
1710040003 |
真实创业项目 Real Entrepreneurial Projects |
4 |
- |
- |
7 |
考查 |
|
|
专业拓 展项目Professional Development Project |
1050140004 |
艺术设计综合实训Comprehensive Practical Training in Art and Design |
4 |
32 |
96 |
7 |
考查 |
前8周 |
|
小计Subtotal |
4 |
32 |
96 |
|
|
|
|
合计Total |
9 |
64 |
96 |
|
|
|
|
