产品设计本科专业人才培养方案
(学科门类：艺术学 专业类：设计学 专业代码：130504)
Talent Training Program of Undergraduate Students of Product Design
(Subject Category: Art Speciality: Design Speciality Code: 130504)
一、培养目标 Training Objectives
本专业面向时尚产品行业，坚持立德树人，培养政治思想过硬，德智体美劳全面发展，有家国情怀和国际视野，具有强烈的责任意识、科学的理性精神、领先的审美判断、系统的现代设计专业知识，掌握产品设计的思维和表达、设计方法与技术应用、材料的应用、原型的制作、沟通和管理以及产品营销等能力，能在制造业、服务业、文化创意产业等领域从事产品创意设计、时尚产品造型设计、设计管理、产品营销、设计服务等工作的高素质应用型人才。
本专业学生毕业后，通过5年左右的实践，期望达到以下目标：
（一）具有坚定的社会主义信念、健全的人格和丰富的人文艺术素养，具备科学的思维方法和领先的审美判断，坚定的追求创新与卓越的态度和强烈的敬业精神，在工作中遵守职业道德，并能够主动承担社会责任的社会主义接班人。
（二）能够独立完成产品项目开发。有较强产品设计与分析能力以及造型设计能力，具备根据地域特点制定产品整体规划与设计方案，进行新产品试制与开发，并指导实施，同时解决产品试制过程中的技术问题的能力。
（三）能够为制造业、服务业、文化创业产业等企业提供产品造型设计、产品定位，产品线布局，产品营销等设计和咨询服务。
（四）具有团队精神和跨专业协同能力，运用设计管理知识和表达能力进行有效沟通和交流，具备相关产品设计项目实施和管理的能力，能够在一个团队中作为骨干或者领导发挥有效作用。
（五）具有国际视野，适应学科发展和时尚产业需求，能够通过终身学习实现自身知识更新和能力提升，在生活方式、文化传承与创新设计、流行时尚等领域的研究形成专业方向特色，成为专业发展的推动者和时尚文化的传播者。
This major is oriented towards the fashion product industry, adheres to the establishment of moral education, cultivates people with strong political ideology, comprehensive development of moral, intellectual, physical, aesthetic and labor development, with a sense of family and international vision, a strong sense of responsibility, scientific and rational spirit, leading aesthetic judgment, systematic modern design expertise, mastering the thinking and expression of product design, the application of design methods and techniques, the application of materials, the production of prototypes, communication and management and They will be able to work in the manufacturing industry, service industry, cultural and creative industry and other fields to engage in product creative design, fashion product design, design management, product marketing, design services and other work of high-quality applied talents.
After graduation, students of this major are expected to achieve the following objectives through about 5 years of practice.
(1) Socialist successors with firm socialist beliefs, sound personality and rich humanistic and artistic qualities, scientific thinking methods and leading aesthetic judgement, a firm attitude towards innovation and excellence and a strong dedication to work, who abide by professional ethics in their work and can take the initiative to assume social responsibility.
(2) Ability to complete product project development independently. Strong product design and analysis skills and modelling design skills, with the ability to develop overall product planning and design solutions based on regional characteristics, carry out new product trials and development, and direct their implementation, as well as solve technical problems in the process of product trial production.
(3) be able to provide design and consultancy services for enterprises in the manufacturing, service and cultural entrepreneurship industries, such as product modelling, product positioning, product line layout, product marketing, etc.
(4) Have team spirit and inter-disciplinary synergy, use design management knowledge and presentation skills for effective communication and exchange, have the ability to implement and manage relevant product design projects, and be able to play an effective role as a backbone or leader in a team.
(5) Have an international perspective, adapt to the development of the discipline and the needs of the fashion industry, be able to update their knowledge and improve their abilities through lifelong learning, form the characteristics of their professional direction through research in areas such as lifestyle, cultural heritage and innovative design, and fashion, and become the promoters of professional development and the disseminators of fashion culture.
二、学制、学分、学位 Educational System、Length of Schooling、Academic Degree
基本学制：本科4年 Basic educational system：4 years
修业年限：3-8年 Length of schooling:3 to 8 years
学位：艺术学学士 Academic degree:Bachelor of Arts
三、学分、学时与课程结构Credit、Studying Hours and Course Structure
毕业学分：161学分
Graduation credits:161 credits
课程结构Course Structure：
课程平台 Course Platform |
课程类型 Course Type |
学分数 Credits |
学时数 Studying hours |
学分数分配 Academic Score Distribution |
课程类型 学分占比 （%） Percentage of Credits of Course Type |
课程平台 学分占比 （%） Percentage of Credits on the Course Platform |
理论学分 Theoretical Credits |
实践学分 Practical Credits |
通识教育 General Education |
必修Compulsory Courses |
41.5 |
644 |
39.5 |
2 |
25.78 |
30.74% |
选修 Selective Courses |
8 |
128 |
8 |
0 |
4.97 |
专业教育 Professional Education |
必修 Compulsory Courses |
42 |
672 |
42 |
0 |
26.09 |
32.3% |
选修 Selective Courses |
10 |
160 |
10 |
0 |
6.21 |
应用教育 Applied Education |
必修 Compulsory Courses |
35.5 |
344 |
0 |
35.5 |
22.05 |
31.37% |
选修 Selective Courses |
15 |
480 |
0 |
15 |
9.32 |
双创教育 Education of Entrepreneurship and Innovation |
必修 Compulsory Courses |
5 |
32 |
2 |
3 |
3.11 |
5.59% |
选修 Selective Courses |
4 |
128 |
0 |
4 |
2.48 |
合计 Total |
161 |
2588 |
101.5 |
59.5 |
100 |
100 |
占比 Proportion（ % ） |
100 |
100 |
63.04 |
36.96 |
100 |
100 |
四、主干学科Core Courses
设计学 Design
五、核心课程Core Courses
工业设计史、产品设计程序与方法、产品结构设计、设计材料与工艺、产品模型与制作、数字化产品设计、3D打印技术、设计管理与品牌策略、时尚产品设计。
History of Industrial Design, Product Design Procedures and Methods, Product Structure Design, Design Materials and Processes, Product Model and Production, Digital Product Design, 3D Printing Technology, Design Management and Brand Strategy, and Fashion Product Design.
六、教学计划表Teaching Schedule
（一）通识教育General Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时Total Class Hours |
总学时分配Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
通 识 教 育 General Education |
必 修 Compulsory Courses |
思想 政治 Ideology and Politics |
1090010001 |
思想道德与法治 Ideological Morality and Rule of Law |
3 |
48 |
40 |
8 |
3 |
1 |
考试 |
|
1090010002 |
中国近现代史纲要 Outline of Modern and Contemporary Chinese History |
3 |
48 |
40 |
8 |
3 |
2 |
考试 |
|
1090010003 |
马克思主义基本原理 The Basic Principles of Marxism |
3 |
48 |
40 |
8 |
3 |
3 |
考试 |
|
1090010004 |
毛泽东思想和中国特色社会主义理论体系概论 Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics |
5 |
80 |
72 |
8 |
5 |
4 |
考试 |
|
1090010005 （01-08） |
形势与政策 Situation and Policy |
2 |
32 |
32 |
0 |
- |
1-8 |
考查 |
|
大学 外语University of Foreign Languages |
详见通识教育必修课程大学外语模块课程开设表Ⅰ-2 |
8 |
128 |
128 |
0 |
2 |
1-4 |
考查 |
|
军事 教育Military Education |
1680010001 |
军事训练与入学教育 Military Training and Entrance Education |
2W |
- |
- |
- |
- |
1 |
考查 |
|
1680010002 |
军事理论Military Theory |
2 |
36 |
32 |
0 |
2 |
1 |
考查 |
4学时线上授课 |
安全 教育 Safety Education |
1680010003 |
国家安全教育 National Safety Education |
1 |
16 |
16 |
0 |
1 |
3 |
考查 |
|
大学 体育 P.E. |
详见通识教育必修课程体育俱乐部模块课程开设表Ⅰ-4 |
8 |
128 |
16 |
112 |
2 |
1-4 |
考查 |
|
心理 健康Mental Health |
1200010001 |
大学生心理健康教育 Mental Health of College Students |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
|
劳动 教育Labor Education |
1430010001 |
劳动教育理论 Labor Education Theory |
0.5 |
16 |
16 |
0 |
- |
3 |
考查 |
线上8学时 线下8学时 |
信息 技术Information Technology |
详见通识教育必修课程信息技术模块课程开设表Ⅰ-5 |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
小计Subtotal |
41.5 |
644 |
484 |
156 |
|
|
|
4 |
选修 Elective Courses |
详见通识教育选修课程开设表Ⅱ Elective CourseⅡ |
8 |
128 |
128 |
0 |
|
|
考查 |
|
小计Subtotal |
8 |
128 |
128 |
0 |
|
|
|
|
合计Total |
49.5 |
772 |
612 |
156 |
|
|
|
4 |
（二）专业教育Professional Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学 分 数Credit |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
周 学 时 Weekly class hour |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
专业教育Professional Education |
必 修Compulsory Courses |
专业基础Professional Foundation |
1050120001 |
设计素描 Design sketch |
2 |
32 |
24 |
8 |
4*8 |
1 |
考查 |
学科基础 |
1050120002 |
艺术概论 Introduction to Art |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
学科基础 |
1050120003 |
构成 Constitute |
2 |
32 |
24 |
8 |
2 |
1 |
考查 |
学科基础 |
1050120004 |
创意思维与表现 Creative Thinking and Performance |
2 |
32 |
24 |
8 |
2 |
1 |
考查 |
学科基础 |
1050120005 |
设计色彩 Color Design |
2 |
32 |
24 |
8 |
4*8 |
1 |
考查 |
学科基础 |
1012320006 |
产品设计效果图表现技法 Expression Techniques of Product Design Rendering |
3 |
48 |
36 |
12 |
6*8 |
1 |
考试 |
|
1012320007 |
图案设计 Pattern Design |
2 |
32 |
24 |
8 |
2 |
2 |
考查 |
|
1010120004 |
人因工程学 Human Factors Engineering Practice |
2 |
32 |
32 |
0 |
2 |
3 |
考试 |
|
专业核心 Core Class |
1012320009 |
工业设计史 History of Industrial Design |
2 |
32 |
32 |
0 |
2 |
2 |
考试 |
|
1012320010 |
数字化产品设计 Digital Product Design |
3 |
48 |
36 |
12 |
3 |
2 |
考试 |
|
1012320011 |
产品设计程序与方法 Product Design Procedures and Methods |
4 |
64 |
48 |
16 |
4 |
3 |
考试 |
|
1012320012 |
设计材料与工艺 Design Materials and Processes |
3 |
48 |
36 |
12 |
6*8 |
3 |
考试 |
|
1012320013 |
产品结构与制图 Product Structure and Drawing |
4 |
64 |
48 |
16 |
8*8 |
3 |
考试 |
|
1012320014 |
时尚产品设计 Fashion Product Design |
4 |
64 |
48 |
16 |
4 |
4 |
考试 |
|
1012320015 |
产品模型制作与工艺 Product Model Making and Process |
3 |
48 |
32 |
16 |
6*8 |
4 |
考查 |
|
1012320016 |
设计管理与品牌策略 Design Management and Brand Strategy |
2 |
32 |
24 |
8 |
2 |
4 |
考试 |
|
小计Subtotal |
42 |
672 |
524 |
148 |
|
|
|
|
选 修Elective Courses |
学科专业Discipline Major |
1012320017 |
中西首饰设计史History of Chinese and Western Jewelry Design |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
|
1012320018 |
中外工艺美术史History of Chinese and Foreign Arts and Crafts |
2 |
32 |
32 |
0 |
2 |
1 |
考查 |
|
1012320019 |
设计美学 Design Aesthetics |
2 |
32 |
24 |
8 |
2 |
2 |
考查 |
|
1012320020 |
服饰美学 Aesthetic Dress |
2 |
32 |
32 |
0 |
2 |
2 |
考查 |
|
1012320021 |
服饰材料 Clothing Materials |
2 |
32 |
24 |
8 |
2 |
2 |
考查 |
|
1012320023 |
数字传播技术Digital Communication Technology |
2 |
32 |
20 |
12 |
2 |
2 |
考查 |
|
1012320022 |
时尚品牌赏析Appreciation of Fashion Brands |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1012320025 |
产品包装设计Product Packaging Design |
2 |
32 |
24 |
8 |
2 |
3 |
考查 |
|
1012320026 |
设计心理学 Design Psychology |
2 |
32 |
32 |
0 |
2 |
3 |
考查 |
|
1012320024 |
数字化建模技术Digital Modeling Technology |
2 |
32 |
20 |
12 |
2 |
4 |
考查 |
|
1012320027 |
皮革艺术与创新Leather Art and Innovation |
2 |
32 |
24 |
8 |
4*8 |
4 |
考查 |
|
1010120025 |
市场营销学Marketing |
2 |
32 |
32 |
0 |
2 |
4 |
考查 |
|
1010120028 |
民族民俗学National Folklore |
2 |
32 |
32 |
0 |
2 |
5 |
考查 |
|
1012320028 |
陈列设计 Display Design |
2 |
32 |
32 |
0 |
2 |
5 |
考查 |
|
1012320029 |
服装产品设计 Clothing Product Design |
2 |
32 |
24 |
8 |
4*8 |
5 |
考查 |
|
1012320030 |
传统手工技艺与制作 Traditional Handicraft and Production |
2 |
32 |
20 |
12 |
4*8 |
5 |
考查 |
|
1012320031 |
流行趋势与企划Fashion Trend and Planning |
2 |
32 |
32 |
0 |
2 |
6 |
考查 |
|
1012320032 |
设计竞赛 Design Competition |
2 |
32 |
20 |
12 |
2 |
6 |
考查 |
|
1012320033 |
先进制造技术Advanced Manufacturing Technology |
2 |
32 |
32 |
0 |
2 |
7 |
考查 |
|
1012320034 |
文创产品设计Cultural and Creative Product Design |
2 |
32 |
20 |
12 |
4*8 |
7 |
考查 |
|
1010120037 |
文献检索与论文写作 Literature Retrieval and Thesis Writing |
2 |
32 |
32 |
0 |
2 |
7 |
考查 |
|
小计Subtotal |
10 |
160 |
|
|
|
|
|
|
合 计Total |
52 |
832 |
|
|
|
|
|
|
（三）应用教育Applied Education
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学分数 /周数(W) Credit/Weeks(w) |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
应用教育Applied Education |
必修Compulsory Courses |
实验实训课程Experimental Training Course |
1012330001 |
3D打印技术 3D Printing Technology |
2 |
64 |
28 |
36 |
4 |
考查 |
|
1012330002 |
鞋履制版与工艺Footwear Plate Making and Technology |
2 |
64 |
26 |
38 |
5 |
考试 |
|
1012330003 |
皮革材料与手工艺Leather Materials and Crafts |
2 |
64 |
24 |
40 |
5 |
考查 |
|
1012330004 |
箱包制版与工艺Box and Bag Plate Making and Technology |
2 |
64 |
26 |
38 |
6 |
考试 |
|
1012330005 |
首饰制作工艺Jewelry Making Process |
2 |
64 |
24 |
40 |
6 |
考查 |
|
课程设计/论文Course Design/Thesis |
1012330006 |
产品设计调查课程设计 Product Design Survey Design |
1W |
- |
- |
- |
3 |
考查 |
|
1012330007 |
产品设计快题课程设计 Product Design Sketch Design |
1W |
- |
- |
- |
4 |
考查 |
|
劳动教育 Labor education |
1430010119 |
劳动教育实践Labor Education Practice |
1.5 |
24 |
0 |
24 |
1-7 |
考查 |
|
实习项目Internship Program |
1012330008 |
认知实习 Cognitive Practice |
1W |
- |
- |
- |
2 |
考查 |
|
1012330009 |
专业实习（一）Professional Internship I |
1W |
- |
- |
- |
4 |
考查 |
|
1012330010 |
专业实习（二）Professional Internship Ⅱ |
2W |
- |
- |
- |
6 |
考查 |
|
1012330011 |
毕业实习Graduation Internship |
8W |
- |
- |
- |
8 |
考查 |
|
毕业设计/论文Graduation Project(Thesis) |
1012330012 |
毕业设计/论文Graduation Project(Thesis) |
10W |
- |
- |
- |
8 |
考查 |
|
小计Subtotal |
35.5 |
344 |
128 |
216 |
|
|
|
选修Elective Courses |
产教融合项目 （一） Industry Education Integration Project 1 |
1012330013 |
珠宝首饰产品设计和开发 Jewelry Product Design and Development |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
三选二，修满15学分 |
产教融合项目 （二） Industry Education Integration Project 2 |
1012330014 |
鞋靴产品设计和开发 Design and Development of Footwear products |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
产教融合项目 （三） Industry Education Integration Project 3 |
1012330015 |
箱包产品设计和开发 Design and Development of Luggage Products |
7.5 |
240 |
64 |
176 |
5-6 |
考查 |
小计Subtotal |
15 |
480 |
128 |
352 |
|
|
|
合计Total |
50.5 |
824 |
200 |
624 |
|
|
|
（四）双创教育 Education of Entrepreneurship and Innovation
课 程 平 台 Course Platform |
课 程 类 别 Course category |
课 程 模 块 Modular Course |
课程 编号 Course Number |
课程名称 Course Name |
学分数 /周数(W) Credit/Weeks(w) |
总 学 时 Total Class Hours |
总学时分配 Total class hour allocation |
开 设 学 期Term |
考 核 方 式Assessment |
备 注 Remarks |
理论 学时Theoretical Class Hours |
实践 学时Practice Hours |
双创教育 Education of Entrepreneurship and Innovation |
必修Compulsory Courses |
创新创 业理论Innovation and Entrepreneur ship Theory |
1710040004 |
职业生涯规划 Career Planning |
0.5 |
8 |
8 |
0 |
1 |
考查 |
|
1710040005 |
创业创新基础Innovation and Entrepreneurship |
1 |
16 |
16 |
0 |
4 |
考查 |
|
1710040006 |
创业就业指导Entrepreneurship and Employment Guidance |
0.5 |
8 |
8 |
0 |
7 |
考查 |
|
第二课 堂项目Lesson Two Hall Project |
1450010001 |
创新创业创优Innovation and Entrepreneur ship |
1 |
- |
- |
- |
1-7 |
考查 |
累计修满2学分 |
课外科技活动Extracurricular Scientific and Technological Activities |
1 |
- |
- |
- |
1-7 |
考查 |
团学工作履历 League Work |
1 |
- |
- |
- |
1-7 |
考查 |
社会实践 Social Practice |
1 |
- |
- |
- |
1-7 |
考查 |
志愿服务活动Volunteer Service |
1 |
- |
- |
- |
1-7 |
考查 |
特色发展项目Characteristic Development Project |
1 |
- |
- |
- |
1-7 |
考查 |
小计Subtotal |
5 |
32 |
32 |
0 |
|
|
|
选修Elective Courses |
创新创 业项目(一) Innovation and Entrepreneur ship Project 1 |
1710040001 |
科研赛事项目Discipline Competition |
4 |
- |
- |
- |
1-7 |
考查 |
四选一修满4学分 |
创新创 业项目（二）Innovation and Entrepreneur ship Project 2 |
1710040002 |
SYB+实操项目SYB+practical operation project |
4 |
- |
- |
- |
7 |
考查 |
创新创 业项目（三）Innovation and Entrepreneur ship Project 3 |
1710040003 |
真实创业项目 Real entrepreneurial projects |
4 |
- |
- |
- |
7 |
考查 |
专业拓 展项目Professional Development Project |
1012340001 |
产品设计理论与创新设计实践 Product Design Theory and Innovative Design Practice |
4 |
128 |
32 |
96 |
7 |
考查 |
小计Subtotal |
4 |
128 |
32 |
96 |
|
|
|
合计Total |
9 |
160 |
64 |
96 |
|
|
|
